About Us – Wolf Peak

About Us

Jamie and Arrow

Hi!

Firstly thank you so much for visiting Wolf Peak. I'm so proud of everything that we've put together so I really hope you've enjoyed your experience so far.

I'm Jamie and I am the founder of Wolf Peak (yup thats me on the right with my boy Arrow). I started working on this venture back in October 2015 when I had finally had enough of poor service when it came to my boys food.

I'm sure you've all experienced it, lack of stock (and no way to pre-order or get dues dates) having to call in orders or email over what I want, etc. The one thing that made me change my mind was during a normal weekend, I opened the freezer thinking there was still plenty of frozen food and bam! Nothing. Not a bit. So in a panic I went online to my usual supplier and checked when they could deliver... not for 2 weeks as the delivery was yesterday. So I rang them and nope, nothing they could do to help. I ended up going somewhere else and I just couldn't help but think, "I'm a regular customer, why am I doing all the leg work here?". 

This wasn't the only factor but it certainly tipped me over the edge in terms of making up my mind. For a long time I had spent countless hours talking 'dog food' with other owners and breeders and I kept hearing the same complaints: "this place X is cheap but not great in getting back to you," or, "don't order from them if you need it urgently!"

Arrow eating a raw lamb legSo with all that whirling around my brain I made the decision to start looking into providing a far more reliable and customer friendly outlet for raw dog food. After several months of planning I decided to make the jump.

This type of thing certainly isn't for the feint-hearted let me assure you! Cutting a long and dull story short, here we are all open for business and I couldn't be more proud of everything that's been achieved.

During the planning I was sure of only 2 things:

  1. Ensure that customers have an amazing experience that is easy, convenient and personal.
  2. Only stock products that hold true to the B.A.R.F (Biologically Appropriate Raw Food) mythology.

It certainly wasn't easily to hold true to both of those things and its taken a lot of tinkering and trial & error but regardless of the effort it took that was that I wanted as I knew that is what my customers wanted.

Here at 'the Peak' we are 100% focused on delivering an amazing personal experience to our customers both on and offline. That much I personally guarantee - mainly because it's me leading the way :)

So far we've had great feedback and added many new product lines and features so please keep that coming. If you have any questions or want to send some feedback then please visit the contact us page and let us know!

With waggy tails

Jamie

Founder & CEO

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